Increase conversions by dynamically changing your website based on who’s viewing it
Swap out images, testimonials, headlines, text or call to actions to make a more personalised relevant experience for the visitor & increasing your conversion rate.
WHAT IS PERSONALISATION?
Personalisation is showing targeted experiences to specific segments of your visitors in real-time. It’s about giving a unique experience to a segment of your visitors, so that not all visitors see the same thing.
You can personalise based on Behaviour (pages viewed or content downloaded) or Context (referral source, subscriber vs non-subscriber).
Example #1:
PERSONALISE BASED ON VISITOR BEHAVIOUR
As they are browsing your site, the site is changing dynamically based on what they have done. This is called behaviour based personalisation.
You can personalise your page based off of other pages you know they have visited and how often they visit those pages.
Example #2:
PERSONALISE YOUR CONTENT OFFERS
Content offers are a regular occurrence on websites these days, as a way to offer something to get your email address in return and relevant content offers regularly outperform the standard “subscribe to my newsletter”.
So I could have a universal offer like a “Subscribe to my newsletter” but since I know your interested in Personalisation (your still reading this page) and that your a business owner, I can offer you something hyper-relevant to you, in this case is a 20minute video on “How Personalisation can help business owners get more conversions”
Which resonates better with you?
“Subscribe to my Newsletter” or a video on “How Personalisation can help business owners get more conversions?”
Which one are you more likely to opt into?
BY PERSONALISING OPT-INS & CONTENT OFFERS YOU ARE MAKING THEM HYPER-RELEVANT TO THE VISITOR & HAVE A BETTER CHANCE OF THE VISITOR DOWNLOADING YOUR OFFER .
WANT TO KNOW MORE?
Fill out the and I can take you through a demo call on your site and show you how you can start to increase your conversions.